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  Affinity Internet, a Fort Lauderdale, FL Web services provider for small to medium-sized businesses, has launched of ValueTraffic, an online advertising agency

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  Cataloger Alloy Inc. has named Matthew L. Feshbach to serve on its board of directors.

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  Digital River, Inc. has launched a new online store reportedly as the first pre-approved seller of downloadable software on eBay at http://stores.ebay.com/downloadstore.

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  Dotomi Inc., a Boston-based Internet banner advertising agency has received $10.5 million in new funding from Investment Growth Capital, a venture capital and private equity group owned by Investor AB, an industrial holding company.

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  QRS Music Technologies Inc. of Naples, FL, has introduced a commercial line of musical instruments under the Gulbransen brand, which will be sold by catalog and online.

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  Veteran direct marketer Jim Kobs will speak in at a luncheon of the Hudson Valley Direct Marketing Association Wed., Nov. 3 at the Fairview Country Club, Greenwich, CT.

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  The U.S. Postal Service is offering customers who use Click-N-Ship to buy postage the option to buy $200 worth of insurance online for domestic Express Mail and Priority Mail packages.

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  Folksam, a Swedish insurance company, has selected DoubleClick

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  Tom Petters chairman of the Petters Group Worldwide, which owns Fingerhut Companies, has donated $10 million to Miami University in Oxford, OH, in memory of his son John Petters who died recently.