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    Cabela’s Inc., based in Sydney, NE, reported on Thursday that its direct marketing revenues increased 5.3% to $378 million during the fourth quarter of 2004. Direct marketing revenues for the entire year of 2004 fiscal increased 5% to $970 million.

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    Rauxa Direct, Costa Mesa, CA, has opened a new office in Seattle. The address is at 520 Pike St., Suite 1100, Seattle, WA. …

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    Connect Direct reported a 24% increase in its gross billings during 2004 over 2003

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    PlanetOut Inc. has made a deal to use Travelocity as the preferred travel services provider its Gay.com and PlanetOut.com online membership sites. LinkMo (www.linkmo.com), the pay-for-performance marketing and lead generation tracking arm of Ouimette …

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    Teleflora, a Los Angeles floral services company, has unveiled www.findaflorist.com, an online directory of neighborhood Teleflora member florists. Imergent Inc., an Orem, UT e-commerce software developer for small businesses, has received a $10 million …

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    The Westport, CT-based agency Crossbow Group has been chosen by Weekly Reader Corp. to develop direct marketing, Internet, trade show and other advertising promotions. Weekly Reader is part of the educational publishing firm WRC Media Inc.

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    Pittsburgh-based marketing services firm Blattner Brunner has made four new hires. Keri Allison joined the design department as designer while Melanie Gottschalk and Edyta Stadnik joined the account services department as account executive and assistant …

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    Redi-Mail Direct Marketing , an operating unit of Redi-Direct Marketing Inc., located in Fairfield, NJ, has formed a strategic partnership with TMS Group Inc. Redi-Mail will provide TMS with data processing, form lasering and other letter shop services. TMS is a supplier of mail distribution and management services, digital printing, design and other business support services.

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    Actress Sarah Jessica Parker has signed on to represent Gap in its spring marketing campaign, which will include direct mail, online print and TV. The effort will begin in March. …

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    Reprise Media has launched www.SearchViews.com