Salesforce Archives - Chief Marketer

Online Holiday Sales to Increase 5.3% Year Over Year, AI to Help

AI chat agents will refer six times more traffic to retail sites during the holiday season and influence billions of dollars in global online sales.

Digital

Salesforce Incorporates Generative AI Into Marketing and Commerce Clouds

Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.

Data & Analytics

Salesforce State of Marketing Report: New KPIs, Data Sources and Digital Engagement Tactics

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

Acquisition

Salesforce Customer Data Platform Set to Launch in October

Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.