Promotion Archives - Page 72 of 438

P&I Postscripts

PLAYSPAN: has released a co-branded gift card, The PBS Kids Play!, for kids to subscribe to the Kids Play

NBA Events to be Held at Sears/Kmart

As part of a deal between Sears Holdings and the National Basketball Association, a series of events will be held at stores to draw attention to a line of basketball footwear

Agencies

Facebook Action Will Pick Winner of HBO’s “Pimp Ray” Ad Contest

To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network

Agencies

Gatorade Debuts Michael Jordan Beverage

Gatorade Co. is leveraging its longtime relationship with basketball great Michael Jordan to commemorate the star’s induction this fall into the Naismith Memorial Basketball Hall of Fame.

Agencies

Hasbro Online Game Promotes Upcoming G.I. Joe Motion Picture

G.I. Joe military-themed action figures have offered kids countless hours of play since Hasbro first created the line of toys in 1964

Agencies

Loyal CPG Buyers Defecting at Unexpectedly High Rates: Report

A new version of a study tracking brand loyalty among consumer packaged goods (CPG) finds that the average brand lost one third of its most loyal U.S. consumers between 2007 and 2008

Agencies

Hyundai Offers Gas-price Guarantees for Summer

As the summer travel season pushes gas prices higher, Hyundai is adding fuel to its portfolio of Assurance auto price promotions with a buyer’s guarantee that will lock in a gas price of $1.49 a gallon for a full year on purchases or leases of selected models between July 1, 2009 and August 31

Agencies