Promotion

• Agencies

  Target Shifts to Everyday Discounts for Branded Cardholders

  Value retailer Target will restructure the rewards offered to holders of its branded credit and debit cards, swapping accrued discounts over time for an immediate 5% discount at the point of sale

• Agencies

  5 Tips to Winning Branded Merchandise Campaigns

  Executing a successful merchandise campaign takes a keen eye and a thoughtful plan. Jay Deutsch, CEO and co-founder of BDA shares five tips

• Agencies

  P&I Postscripts-Carlson Marketing

  CARLSON MARKETING: is offering a new technology, mobile gift certificates or mCerts, as part of its Instant Rewards program

• Agencies

  Superstores to Grow, Retail Shelf Choices to Shrink: Nielsen

  Consumer packaged goods (CPG) marketers should get ready for the acceleration of two major trends, according to two separate studies by The Nielsen Co.: the growth in share of sales by the shopping club, big-box supercenters and e-commerce

• Agencies

  T-Mobile Offers Dad a Free Phone with Contract Upgrade

  In what’s being billed as an effort to “untie” the dads of America, wireless carrier T-Mobile will make every phone model in selected stores free this Saturday—the day before Fathers Day– for customers

• Agencies

  How Loyalty Promises Privacy in a Social Media World

  With today’s scams, phishing, bogus product sites, misinformation and misleading product reviews, how can loyalty marketers develop a long-term, personalized relationship with consumers and still offer them the privacy and security

• Agencies

  P&I Postscripts-Regal

  REGAL ENTERTAINMENT GROUP: has partnered with Paramount Pictures and DreamWorks Animation to launch a Shrek Forever After movie (in theaters since May 21) gift card. This gift card features popular Shrek

• Agencies

  Sunoco Finds Success in Decal “Spotter” Promotion

  Sunoco is in its sixth year running a loyalty promotion during the summer that gives one grand-prize winner 5,000 gallons of gas, that’s enough to last the average driver eight years

• Agencies

  HSN Teams with Harrah’s for Summer Birthday Bash

  Cable shopping channel HSN has begun a summer-long celebration of its 33rd birthday with a cross-promotional partnership with Harrah’s Entertainment that will offer branded gift cards and resort vacations

• Agencies

  Hardee’s Launches My Coke Rewards

  Hardee’s has launched the My Coke Rewards loyalty rewards program at its restaurants. Customers who participate will join the more than 14 million members in the program