Promotion
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Agencies
Universal Offers DeLorean In ‘Back To The Future’ Sweeps
Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood.
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Agencies
Disney Pushes Blue-ray Technology via Tour
The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.
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Agencies
Drive My Car
Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive
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Agencies
Community And Content
Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught
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Agencies
Driving Diversity
Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that
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Agencies
Moving Pictures
When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store
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Agencies
Card Tricks
Sure, you loved that pink fluffy kitten sweater from Aunt Bertha two Christmases ago, even if it was three sizes too small. And the year before, you adored
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Agencies
Rebate Strategies
For the past 30-plus years, mail-in rebates MIRs have been a popular and viable sales promotion strategy for marketers to increase sales of their products.
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Agencies
Down Under
Aussie rock bands topped the charts at an event last month where a crowd sampled their first taste of Black Wattle Ale. The brew is just one in a line