Topic

Promotion

  • Postscripts

    T.G.I. FRIDAY’S: is extending its members-only free food initiative as part of its Give Me More Stripes guest recognition program. The program, which had a soft launch in April, has more than 350,000 members (Promo P&I, July 9, 2009). Under the …

  • Nickelodeon Online Game Linked to ‘Avatar’ Series

    Nickelodeon aims to build on the buzz from its popular “Avatar” animé series with the introduction of a global multiplayer Web game based on the series in September.

  • Ruby Tuesday to Blow Up One of its Restaurants

    The Ruby Tuesday casual dining chain, known for its tchotchke-filled walls and flair-decked servers

  • TV Guide Pushes ‘Star Wars’ with Special Covers

    Plugging an animated “Star Wars” film and a TV series set for a fall debut, TV Guide is aiming to spark newsstand sales with four covers featuring characters

  • The Summer of Slurpee

    For more than 40 years, kids have been going to 7-Eleven to mix up frozen slushy Slurpee drinks to ease the summertime heat. This season, senior director

  • College Bound

    At 55 college campuses this fall, free notebooks will be handed out that include the school’s logo, maps so students can find their way around and a $10-off

  • Film Fest

    Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It’s

  • The Personal Touch

    Face mapping is not likely a term widely understood by the greater American population. But if Dermalogica has its way, it will be one day. Dermalogica

  • Have You Seen Us?

    At first glance the notice plastered on the newspaper box or streetlamp looks like every other forlorn cry for assistance in the big, not-very-pet-friendly

  • Shakin’ It Up

    The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night.