Postal Regulations
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Agencies
In B2B Direct Mail, Be Relevant, Creative and Timely
Chief Marketer talked with Harte Hank’s Michele Fitzpatrick and Mighty & True’s Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.
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Agencies
DMA Strategic Summit Focuses on C-Level Concerns
Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives.
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Agencies
What the FTC L’Oreal Settlement Means for Beauty Advertising
The FTC announced a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products.
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Agencies
Over 40% of Web Pages Still Not TCPA Compliant: Infographic
Forty-three percent of web pages are still not compliant with the Telephone Consumer Protection Act, according to a new study from PerformLine.
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Agencies
TCPA Changes Bring Accountability for Call Centers
Marketers utilizing call centers as part of their lead generation process must make sure marketing partners are compliant with the revised Telephone Consumer Protection Act (TCPA) regulations.
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Agencies
85% of Web Pages Don’t Comply With TCPA Revisions
Just 15% of Web pages collecting contact information are complying with the new revisions to the Telephone Consumer Protection Act or TCPA.
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Agencies
Finding Talent, Channel Attribution Among Biggest DM Challenges
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
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Agencies
Six Things Marketers Need to Know Before Dialing a Cell Phone
In October, new FCC rules will require marketers to obtain prior written consent to call or text consumer cell phones for solicitation purposes.
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Agencies
USPS Must Delay 5-Day Delivery Plan
Congress has forced the USPS to delay its switch to 5-day mail delivery.
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Agencies
DMA in DC Starts Tuesday
A three day event designed to educate marketers on critical issues affecting the data-driven marketing industry begins this week.
