News
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DIRECT Listline
Business Executives Master File Direct List Services, a division of The Lake Group, now handles this database of more than 10.4 million high-level corporate
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New Products and Services
Jazz Discovery: A jazz recommendation service. Visitors to www.bn.com can listen to jazz samples and learn about jazz styles and artists before they buy–Barnes
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New Products and Services
Truvue: This customer data integration systems relies on the same core technology Experian uses to integrate consumer data from thousands of sources.
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DMA Sets Up E.U. Safe Harbor Group
A voluntary European Union safe harbor enforcement program is being offered by the Direct Marketing Association. The program, which DMA members may join
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DIRECT Listline
Alliance Direct Families With ‘Tweens/Teens Marketers can reach more than 1.8 million families with children between age 11 and 17 using this list from
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Former President Bush to Keynote DMA Fall Conference
Former President George Bush will open the Direct Marketing Association’s fall conference in Chicago. In his keynote, Bush will speak about a number of
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Live from Washington, DC: Burton Lays Out Tough Solutions to Ailing Postal Service
Early retirement incentives, shuttering inefficient post offices and a move toward privatization are a few of the medicines necessary to correct the financially
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Excite@Home Cuts Workforce by 13%
Internet service provider and media company Excite@Home Corp. will cut 13% of its staff, or 380 workers, marking the second round of layoffs.
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Barnes & Noble.com Cuts Marketing, Fulfillment Expenses and Loss
Barnes & Noble.com, the online arm of book retailer Barnes & Noble, cut its net loss from $57.6 million in first quarter 2000 to $39.8 million in first
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PC Connection Reports a Disappointing First Quarter
PC Connection Inc. had first quarter net sales of $301.8 million, down 9.6% from $333.8 in first quarter 2000. The information technology marketer