Topic

News

  • Napster Axes 30 More Employees

    Digital music file-swapping service Napster Inc. laid off 30 employees, its third round of job cuts since October, according to wire service reports.

  • Good Catalog/Gifts.com for Sale

    (Catalog Age) Less than four years after buying Good Catalog Co., Reader’s Digest is trying to sell the gifts cataloger as well as its Gifts.com business.

  • Rodale Hires O’Daniel as VP Creative Director

    Rodale Inc. has named Ann O’Daniel as vice president, creative director of the corporate marketing group. The appointment took effect April 1. Working

  • USPS To End Mail Tracking By Wireless Phone Sunday

    As of Sunday, catalogers, direct marketers and mass mailers will no longer be able to use their wireless telephones to track their mailings through the

  • AOL Settles Suit Against Alleged Porn Spammer

    Internet service provider AOL has declared victory in a lawsuit it settled against an adult Web site operator that allegedly sent millions of unsolicited pornographic e-mails to its members, according to wire service reports.

  • B-to-B Seminar Series Starts

    A business-to-business seminar series is beginning May 1, sponsored by the Direct Marketing Association. The first seminar, “Fundamentals of B-to-B Direct

  • DoubleClick to Settle Privacy Charges

    DoubleClick Inc. will pay $1.8 million in legal fees and institute several new privacy protections as part of a settlement of all federal and state class action privacy lawsuits against it.

  • Reader’s Digest Suitor Ups Bid

    Highfields Capital Management LP has made a new bid to gain a controlling interest in Reader’s Digest Association Inc.

  • PRC Endorses 7.7% Postal Rate Hike

    The Postal Rate Commission this morning recommended that the U.S. Postal Service raise its rates an average of 7.7%. The increase is 1% less than what the USPS requested when it filed its proposal with the PRC last Sept. 11.

  • Mail Stream: A Report on Incoming Direct Mail

    The Art of Eating The quarterly culinary journal, The Art of Eating was tracked with a new promotion recently. More literary than counterparts like Gourmet