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News Briefs

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    CARTOON NETWORK ENTERPRISES: has signed on three new licensing partners in sporting goods to support its Ben 10 show.

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    DRINKS AMERICAS HOLDINGS: has signed a deal with Hollywood filmmakers Mark Burg and Oren Koules to cross-market its beverages in movie and television productions

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    AT&T: is getting tapping into March Madness with a…CIRCLE ONE MARKETING: has created a TV spot for…

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    FEDERATED DEPARTMENT STORES: plans to change its name to Macy’s Group to better reflect its current business base.

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    WRANGLER: has signed a deal with Green Bay Packers’ quarterback Brett Favre

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    SUBWAY RESTAURANTS: lends its name to a line of deli meats and cheeses through a licensing deal with Smithfield Foods.

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    NIVEA: is dispatching teams of “attractive” brand ambassadors in 10 cities
    today to present woman with a

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    ABC: is boosting the return of its hit show Lost with new Web site features and a sneak peek at the Lost Survivor Guide before the series’ return at 10 p.m. ET Wednesday.

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    GAP INC.: named Marka Hansen as president of Gap North America last week. Hansen moves to the flagship retail chain Gap from sister chain Banana Republic. She replaces Cynthia Harriss, who resigned after three years leading the chain. Hansen has been …

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    DAYTONABRANDS: a manufacturer and marketer of consumer products for both the automobile and home use, is launching new products during ‘Race Week,’ which ends with the Daytona 500 on Feb. 18.