News Briefs

• News Briefs

  CASTLE BRANDS: has launched a Web site…P-O-P MAKER: Sunflower Group is offering…

• News Briefs

  BASKIN-ROBBINS: is kicking off an early summer promotion with a 31 Cent Scoop Night.

• News Briefs

  NINTENDO: is hyping up the launch of…ADPLEX: an interactive marketing services firm with…

• News Briefs

  NINTENDO: is donating 100 party packs containing the…DENNY’S: has named Mark Chmiel to the new position of…

• News Briefs

  REEBOK: has renewed its partnership with…THE GROSSEST REFRIGERATOR: will be the top winner in a contest for a

• News Briefs

  BZZAGENT: is expanding its word-of-mouth network to the U.K. through a partnership with U.K.-based media firm GroupM UK.

• News Briefs

  SEARS, ROEBUCK & CO.: is touting its NASCAR sponsorship with race-themed P-O-P in the tool department of its 861 full-line Sears stores.

• News Briefs

  CARLSON MARKETING: cut a deal with mobile-phone marketer Enpocket to add mobile executions to Carlson’s loyalty marketing and employee recognition programs.

• News Briefs

  MTV NETWORKS: has signed Pepsi-Cola North America and Intel Corp. as charter sponsors for a variety of its mobile offerings.

• News Briefs

  SUBARU OF AMERICA INC.: has appointed Kevin Mayer to director of marketing communications, effective March 19.