News Briefs

• News Briefs

  WALGREENS: is teaming up with ABC’s “Live with Regis and Kelly” morning talk show to sponsor a special 3D Halloween episode. The drugstore chain is giving away free 3D glasses in its 6,000 stores to see the special effects on the show, which airs on Oct. 31.

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  WISDOM NATURAL BRANDS: has hired Oscar-nominated actress Mariel Hemingway as a spokesperson for its SweetLeaf SteviaPlus product line.

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  BURGER KING CORP.: has signed a licensing deal with Mobliss, Inc. to create downloadable cell phone games featuring Burger King branded content, which are scheduled to launch next spring.

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  BUILD-A-BEAR WORKSHOP: is running a nationwide Rockin’ Hannah Montana Sweepstakes.

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  GAP INC. is celebrating its one-year anniversary of the launch of its Product RED items with a new marketing campaign.

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  THE KEDS CORP.: has extended its partnership with actress Mischa Barton as its brand spokesperson through summer 2008

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  THE WM. WRIGLEY JR. CO.: is rolling out new tropical fruit flavors for three of its bubble gum brands

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  AT&T: is offering students at more than 100 colleges a chance to attend a free live concert by the Dave Matthews Band on their campus.

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  WENDY’S: has sold nearly 25 million premium hamburgers, called Baconactors, since the product’s eight-week launch

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  HEINEKEN: will hand out customized caps at the U.S. Open Tennis Tournament to fans over 21 during Heineken Hat Night on Sept. 1