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News Briefs

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    PEPPERIDGE FARM: is extending its fruit cookie line with a new variety. The company is adding Montieri cookies to its collection, tart-like cookies with fruit filling baked inside.

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    KELLOGG’S has teamed up with Animal Planet to launch a new cereal called Wild Animal Crunch.

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    WAL-MART: is teaming up with Disney Consumer Products to offer Hannah Montana merchandise and products in its stores.

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    O’CHARLEY’S RESTAURANTS: is launching a new advertising campaign designed to spur business at the 230-store chain.

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    Univision Communications: has named Lisa McCarthy executive vice president of client development and partnership marketing. McCarthy will be responsible for directing client development and co-marketing initiatives across all Univision assets.

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    HASBRO INC.: has signed a licensing deal with Thorley Industries, LLC to develop two new yet-to-be-named products to launch this year.

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    TYSON FOODS INC.: has partnered with Kemin Industries Inc. to develop and sell flavor enhancers to the North American pet food market.

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    HASBRO INC.: has acquired privately held toy company Cranium and its range of branded games and products for $77.5 million. The deal is expected to close during the first quarter of 2008. Brands including Cranium, Cranium Hullabaloo and Cranium Whoonu will join such classic properties such as Monopoly, Clue and Scrabble as part of the company’s portfolio. Hasbro’s global games and puzzles net revenues in 2006 were about $1.3 billion.

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    FRIENDLY’S: has hired Zimmerman Advertising, an Omnicom Group company, as the agency of record for its $25 million account following an extensive search. The agency’s responsibilities will include strategic planning, creative, media and production services.

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    CADBURY SCHWEPPES AMERICAS BEVERAGES: is launching “Float” extensions for its A&W Root Beer and Sunkist brands. The new products will recreate the foam and taste of an ice cream float in 12-ounce vintage-style glass bottles. The new flavors are available now in both single servings and four-packs.