News Briefs

• News Briefs

  TIDE: has partnered with tennis superstar Venus Williams to launch Tide plus Febreze Freshness Sport detergent. In addition to appearing in television, print and in-store advertising, Williams

• News Briefs

  COCA-COLA FAMILY TRACK WALKS: kicks off before the green flag in the upcoming Daytona 500. Several NASCAR stars will join what is expected to be thousands of fans to walk around the famous racetrack

• News Briefs

  GLISSANDRA SKINCARE: www.glissandra.com is giving away one luxury product from its 3-Step Skincare System each week this month to Twitter followers

• News Briefs

  PROCTER & GAMBLE: and its Febreze brand, are running a sweepstakes to help introduce the addition of “Forbidden” to its scent collection

• News Briefs

  HERSHEY: has added more “pieces” products following the success of Reese’s Pieces and has elicited help from singer and actress Ashlee Simpson-Wentz, who’s song “Pieces of Me” made a good fit

• News Briefs

  CARL’S JR.: plans to use social media—Facebook, YouTube and Twitter—to help launch a new Grilled Cheese Bacon Burger

• News Briefs

  GOLD’N PLUMP CHICKEN: is running an online sweeps where the grand-prize winner receives a BBQ grill and outdoor dining set

• News Briefs

  VISA: has renewed its partnership with the International Paralympic Committee through 2012, which includes the 2010 Vancouver Paralympic Winter Games and the 2012 London Paralympic Games

• News Briefs

  YAHOO: has part of its broader Olympic marketing plan, is hosting the “Winter Sports Moment” sweepstakes beginning Jan. 25

• News Briefs

  TERRY J. LUNDGREN: the president and CEO of Macy’s, has been named chairman of the National Retail Federation board of directors