News Briefs

• News Briefs

  LIME WIRE: has hired Zeeshan Zaidi, formerly of SONY BMG, RCA Music Group and Arista Records, as head of global

• News Briefs

  SUPERVALU: has awarded three associates who were the winners of the company’s employee “Stone Ridge Creamery® Name Your Dream Flavor Sweepstakes,” free ice cream for a year and a $500 gift card

• News Briefs

  KRAFT: has tapped two former American Idol contestants, Anoop Desai and Matt Giraud, to help get a new jingles contest underway

• News Briefs

  PROCTER & GAMBLE: an Olympic sponsor of Team USA, will extend its “Thank You Mom” program to the 2010 U.S. Paralympic Team

• News Briefs

  JOS A. BANK CLOTHIERS: has brought back its popular “Risk Free” promotion where the company will refund the price of a suit or sportcoat if the purchaser loses his job

• News Briefs

  LOPEZ NEGRETE COMMUNICATIONS, INC.: a leading independent Hispanic owned and operated agencies, has established a CRM/DM business unit and hired veteran Kathleen Jones

• News Briefs

  WORLD WRESTLING ENTERTAINMENT and SLIM JIM: have signed a one year promotional deal for SlimJim to be the Official Meat Snack of WWE, the presenting sponsor of WWE’s WrestleMania XXVI

• News Briefs

  SEATTLE’S BEST COFFEE: is now being offered in about 7,250 Burger King

• News Briefs

  THE INTERACTIVE ADVERTISING BUREAU: has released the “An Interactive Television Advertising Overview,” the latest in its series of comprehensive platform status reports aimed at educating marketers

• News Briefs

  TIDE: is offering complimentary laundry services to Team USA families at its Tide plus Febreze Freshness Sport Laundry Center located at the P&G Family Home in Vancouver