Marketing Communications Archives

Survey: Marketers Addressing Tariff Flux with Value Messaging, Pricing Transparency

In response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, focusing more on highlighting value and cutting spend on non-digital channels.

Branding/Marketing

How Marketers Can Prepare for Telephone Consumer Protection Act (TCPA) Compliance

Significant updates to the Telephone Consumer Protection Act (TCPA) carry substantial implications for marketing and customer engagement leaders. Marketers should take these actions to prepare.

Agencies

Agency Elite 2025: The Top PR, Marketing and Communications Firms

PRNEWS’ annual list of the most innovative PR, marketing and communications firms in the business.

AI

Five Ways GenAI Can Assist Digital Marketing and Communications

Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, improve their final product. Here are six uses of AI that can be applied in marketing today.

Digital

ADT Marketing Part 2: EVP & CMO DeLu Jackson on Customer Experience, Insights and Attribution

ADT’s CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.

Acquisition

Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms

Mastercard’s Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.

Demand Gen

OPINION: 5 Marketing Pain Points Your PR Team Should Solve

The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.

Data & Analytics

Marketing Is Not a Foreign Language

More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.

Demand Gen

How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content

Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?

Data Driven ROI

United Airlines EVP of Communications and Advertising Discusses Integrated Comms Strategies

Takeaways for PR and marketing professionals from United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest.