Location-based Marketing

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  Agencies

  Getting Mobile App Users to Turn on Location Services: 3 Tips

  How can you get mobile app users to enable location services, or get them to turn them back on once they’re off? These tips will help get you back on track.

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  Agencies

  Are Centroids Misleading Your Advertising? (And What is a Centroid?)

  Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.

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  Agencies

  5 Location-based Marketing Experiments to Test

  Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.

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  Agencies

  The Emergence of Location Intelligence Data

  The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.