Holiday Shopping
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Influencer Marketing
True Religion CMO Shares Marketing Secrets Behind Doubling the Business
True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign and the power of upper funnel marketing.
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Campaigns
Shutterfly CMO Dishes on its Holiday Marketing Campaign, AI and More
Shutterfly soups up its holiday tagline with a jingle as it prepares for its busiest time of year.
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Shopper/Retail
Online Holiday Sales to Increase 5.3% Year Over Year, AI to Help
AI chat agents will refer six times more traffic to retail sites during the holiday season and influence billions of dollars in global online sales.
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Trends
Report: How Brands Can Assuage Shoppers’ Concerns About Tariffs
Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines what to keep in mind as brands gear up for the holiday shopping rush.
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Data & Analytics
Oracle Research: 52 Percent of Consumers Plan to Start Holiday Shopping Early
Findings, consumer expectations and concerns about the holiday shopping season.
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Acquisition
Four Consumer Shopping Trends Shaping Holiday Marketing Strategies
New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.
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Acquisition
Ecommerce Study: Consumers More Likely to Shop Deal Days During Holiday Season
With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.
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Agencies
3 Tips to Convert One-Day Sale Shoppers to Long-Term Customers
Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.
