Holiday Shopping Archives - Chief Marketer

Report: How Brands Can Assuage Shoppers’ Concerns About Tariffs

Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines what to keep in mind as brands gear up for the holiday shopping rush.

Data & Analytics

Oracle Research: 52 Percent of Consumers Plan to Start Holiday Shopping Early

Findings, consumer expectations and concerns about the holiday shopping season.

Acquisition

Four Consumer Shopping Trends Shaping Holiday Marketing Strategies

New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.

Acquisition

Ecommerce Study: Consumers More Likely to Shop Deal Days During Holiday Season

With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.

Agencies

3 Tips to Convert One-Day Sale Shoppers to Long-Term Customers

Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.