Topic
Financial Marketing
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Agencies
NerdWallet CMO on Brand Building During the COVID-19 Pandemic
How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.
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Profiles & Campaigns
IEX CMO Kate Gunning on Why Brands Should Show AND Tell
“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to
demonstrate our brand story, rather than just telling the purpose.” -
Agencies
Q&A: Toni White of Synchrony Financial on Branding and More
Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.
