Experiential Marketing Archives - Page 9 of 14

On ‘Gossip Girl’ and Marketing to Gen Z: Q&A With Pia Barlow, SVP of Originals Marketing at HBO Max

Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.

Data & Analytics

The State of Experiential Marketing: 15 Data Points

Data points supporting the experiential marketing industry’s comeback.

Engagement

Grey Goose Prioritizes SEO, QR Codes and Experiences in Its Post-Pandemic Marketing

Grey Goose embraces nature themes in its newest ad campaign–and leans into digital marketing and experiences moving forward.

Demand Gen

Freeform Activates a Hotel Balcony Party for the Premiere of ‘Cruel Summer’

How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.

Engagement

LG Mobile Tour Encourages Consumers to Minimize Their Fashion Footprints

To help consumers reduce their fashion footprint, LG Electronics activated a seven-city mobile tour designed to encourage consumers to donate unwanted clothing.

Digital

Facebook Activates a Festival-Themed Virtual Experience for its Internal GMS Summit

How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.

Demand Gen

Brands on Fire: Visible

Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.

Events

French’s Taps Tom Colicchio to Get Consumers to Switch From Mayo to Mustard

A recent New York City pop-up from French’s mustard that complied with local dining restrictions and social distancing rules without compromising on design, engagement, creativity…or taste.