Experiential Marketing
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Engagement
Brands on Fire: Bombay Sapphire
A look at the inspiration behind the brand’s sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.
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Demand Gen
PHOTO TOUR: 12 Brand Experiences From the Governors Ball Festival in New York City
Take a photo tour of what was new and different this year at New York’s homegrown festival.
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Old Spice Brand VP Discusses ‘Men Have Skin Too’ Series, Experiences and Cause Marketing
We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.
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Demand Gen
Event Highlights From the Experiential Marketing Summit in Chicago
Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.
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Events
FX Pops Up a Creepy Bakery to Promote ‘American Horror Story’ Series
FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.
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Demand Gen
On ‘Gossip Girl’ and Marketing to Gen Z: Q&A With Pia Barlow, SVP of Originals Marketing at HBO Max
Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.
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Data & Analytics
The State of Experiential Marketing: 15 Data Points
Data points supporting the experiential marketing industry’s comeback.
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Engagement
Grey Goose Prioritizes SEO, QR Codes and Experiences in Its Post-Pandemic Marketing
Grey Goose embraces nature themes in its newest ad campaign–and leans into digital marketing and experiences moving forward.
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Demand Gen
Freeform Activates a Hotel Balcony Party for the Premiere of ‘Cruel Summer’
How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.
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Engagement
LG Mobile Tour Encourages Consumers to Minimize Their Fashion Footprints
To help consumers reduce their fashion footprint, LG Electronics activated a seven-city mobile tour designed to encourage consumers to donate unwanted clothing.
