Experiential Marketing
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Engagement
Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
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Engagement
Michelob ULTRA Reverse-Pivots Its Fitness Platform MOVEMENT to a Hybrid Event
Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times.
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Events
Coors Banquet and Lifestyle Brand Brixton Partner on Live Music Event to Benefit Firefighters
How Coors Banquet partnered with lifestyle brand Brixton to host a live music experience with a cause marketing component.
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Engagement
How Sephora Transformed Its House of Beauty Experience Into a Virtual Playground
A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.
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Engagement
Five Brand Experiences at 2021 New York Comic Con
Compelling brand experiences at this year’s New York Comic Con.
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Engagement
Brands on Fire: Bombay Sapphire
A look at the inspiration behind the brand’s sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.
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Demand Gen
PHOTO TOUR: 12 Brand Experiences From the Governors Ball Festival in New York City
Take a photo tour of what was new and different this year at New York’s homegrown festival.
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Old Spice Brand VP Discusses ‘Men Have Skin Too’ Series, Experiences and Cause Marketing
We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.
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Demand Gen
Event Highlights From the Experiential Marketing Summit in Chicago
Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.
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Events
FX Pops Up a Creepy Bakery to Promote ‘American Horror Story’ Series
FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.
