Experiential Marketing Archives - Page 6 of 14

How American Express’ Annual Business Class Live Celebrated a Decade of Events for SMBs

The brand’s tenth iteration delivered all the trappings of a traditional B2B show, plus a few secret ingredients.

Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse

After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.

Engagement

Reddit’s ‘Explorers Club’ Experience at Cannes Paid Homage to Memes, Redditors and Cultural Movements

Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity was as playful and irreverent as it was informative.

Engagement

Six Brand Experiences From San Diego Comic-Con

A photo tour of six can’t-miss activations from San Diego Comic-Con following its three-year hiatus.

Events

Ghirardelli Turns Classic S’mores Up a Notch in its First Experiential Sampling Tour

How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.

Engagement

Cadillac Discusses Its Immersive Storytelling Vehicle for the LYRIQ, The ELECTRIQ Theater

Cadillac’s Brand Partnerships and Experiences Lead discusses the concept, messaging and strategic goals behind The ELECTRIQ Theater experience, the company’s new immersive LED installation supporting the LYRIQ.

Engagement

Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies

We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company’s Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.

Engagement

Pride Month 2022 Activation Roundup: Taco Bell, Jägermeister, Yahoo and More

A roundup of Pride-themed activations from Jägermeister’s Safe Spaces certification program to Taco Bell’s Drag Brunch series to Yahoo’s human glitter “car wash.”