Experiential Marketing
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Demand Gen
How Chase, The Home Depot, e.l.f. Cosmetics and Corona Brought Experiences to Consumers’ Homes
The “reverse” activation trend, in which brands deliver experiences to consumers’ doorsteps, is a way to reach consumers during the pandemic.
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Demand Gen
Experiential Marketing Summit 2020
Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.
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Engagement
Brand X Challenge 2020 Winners: The Next Generation of Experiential Marketing
The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.
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Demand Gen
The Best B2B and B2C Experiential Campaigns of the Year
Peruse Event Marketer’s 2020 Ex Awards list, an annual recognition program for experiential marketing.
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Demand Gen
WhistlePig Whiskey and Spirits Community Flaviar Create Interactive Sampling Event
Online spirits community Flaviar and WhistlePig whiskey create an interactive, virtual blending experience.
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Acquisition
Mastercard Global CMO Raja Rajamannar Talks COVID-19 Response, Sonic Branding and Hybrid Experiences
We spoke with Rajamannar about the brand’s marketing shifts, its sonic branding strategy and hybrid-digital events.
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Acquisition
Chaco Footwear Retools Promotional Marketing Programs for the COVID-19 Era
How Chaco Footwear adapted its experiential programs with cause marketing, social media takeovers and digital engagement.
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Acquisition
TikTok, Bud, P&G: Branded Experiences From Super Bowl LIV
From TikTok to P&G to Sleep Number, here’s a look at branded experiences at this year’s Super Bowl.
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Acquisition
Nine Event Sponsorship Activations From the 2020 Sundance Film Festival
Brand activations brought lounges with hot beverages, art installations, winter-themed photo ops and games to Sundance 2020.
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Demand Gen
Brands on Fire: Mountain Dew Marketing VP Nicole Portwood on Dew’s ‘Culture of Doing’
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
