Experiential

• Agencies

  BritBus Gears Up for U.S. College Campus Tour

  The annual BritBus Tour will make its reprise on college campuses around the country next fall with Virgin Atlantic and Gibson Guitar as two of the primary sponsors.

• Agencies

  Sharp Creates Towering Holiday Tree in Grand Central with TVs

  If you are one of the millions of commuters or travelers that pass through Grand Central Terminal in New York City this month, you won’t be able to miss the towering Christmas tree created from Sharp TVs.

• Agencies

  Designer Whey Co-Brands ‘Biggest Loser’ Protein

  In a case of reality TV going retail, Designer Whey is co-branding its line of protein powder products with NBC’s popular “Biggest Loser” series.

• Agencies

  NASCAR Champions Week Hits Full Throttle

  NASCAR is revving its marketing motors for a full-scale outdoor and indoor celebration of the sport for Big Apple fans in its annual Champions Week events.

• Agencies

  Live from Motorsports Marketing Forum: Tactical Spin

  As NASCAR players contemplate an uncertain fiscal future for the 2009 racing season, they’re finding it necessary to retool tactics in what promises to be a limiting marketing environment.

• Agencies

  Verizon Event Features Free Blackberry Storm

  Neither rain nor wind nor well, a lot of rain were able to keep healthy crowds away from a live event offered in New York’s Times Square by Verizon Wireless

• Agencies

  Is NASCAR Spinning Out?

  The NASCAR sponsorship engine that has run so hot for years may be developing some pings in this down economy. As the racing season ended in November,

• Agencies

  Campell Soup and Pepperidge Farm Team Up for the Holidays

  For the first time, Campbell Soup Co. and Pepperidge Farm are promoting their products side by side for the holidays. Items like Pepperidge Farm sugar

• Agencies

  Loyalty Tests

  Let the economy turn a little yellow at the edges okay, a deep, rich shade of burnt umber and everyone starts worrying about their brand marketing. More

• Agencies

  KFC Takes Wing Title

  The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling