Experiential

• Agencies

  GameStop Puts Retail At Heart of Loyalty Program

  Data allows GameStop’s in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.

• Agencies

  Walmart Customers Hunt for “Avengers” P-O-P to Play Mobile Game

  Walmart is partnering with “The Avengers” by debuting a game that melds the in-store experience with an augmented reality mobile app, called the “Super Hero Augmented Reality.”

• Agencies

  Zippo Finds its Sweet Spot in Musical Events

  The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called

• Agencies

  2012 March Madness Was Very Mobile: Study

  Mobile devices did a lot more than warm a bench in this year’s NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content– rising to 91% reach among 18 to 24 year olds.

• Agencies

  What Do Marketers Want In A DM Conference?

  The Direct Marketing Association has spiked two conferences within the past year. Could either have been saved?

• Agencies

  The New Sweet Spot for Reaching the Hispanic Consumer

  When it comes to the Hispanic consumer, there’s what brand marketers know about this demographic and what retailers know. Here’s how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.

• Agencies

  A 12 Year Local Racing Sponsorship is Paying Off for Tecate Light

  Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.

• Agencies

  Using Web Data to Improve Your Retail Storefront

  For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.

• Agencies

  TV Spots, Price Discounts Work Together at Store Level: Research

  traditionally thought to work at cross purposes, TV spots and price discount campaigns can actually combine to produce heightened sales lift, new research from TRA and dunnhumbyUSA finds.

• Agencies

  Scotts Puts Values on Facebook Tasks to Encourage Participation

  Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook.