Experiential

• Agencies

  Tour Tutorial

  These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher

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  Freshman Orientation

  VANITY, THY NAME IS YOUTH When Johnson & Johnson’s Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was

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  We’re Having a Party

  When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it’s a widely used idea especially

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  SC Johnson Builds West Nile Buzz

  SC Johnson wraps up a month-long tour of 24 Wal-Mart stores telling shoppers how to avoid West Nile Virus. Costumed characters, dressed as mosquitoes,

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  VH1 Pops with Truck Tour

  VH1 this week wraps up the VH1’s Greatest Pop Culture Icons program and promotion. Branded POPsicle (get it?) trucks toured New York City, Los Angeles

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  Direct Mail Invitations Drive Buyers to Land Rover “Exotic” Events

  Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,

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  Beefeater Sets Sail On Yacht Tour

  Allied Domecq’s Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco

• Agencies

  Nintendo’s Summer of Touring

  Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion

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  Kellogg’s Special K Red Berries Takes to the Road

  Kellogg Co. is truly making breakfast portable with its Special K Red Berries Better You Tour. The Battle Creek, MI-based company has teamed with Kroger

• Agencies

  Dog Days at Wal-Mart

  ONE LUCKY DOG travels to the nation’s capitol next month to represent the U.S. as Masterfoods and Wal-Mart wrap up a three-month campaign saluting working