Experiential
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Agencies
KOOL Kicks Off 15-City Tour
The KOOL brand is once again hosting its national spades card tournament. The 15-city tournament, Play On The House Spades Slam, attracts spades players
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Agencies
Home Depot to Launch DM Campaign with TLC
As part of its partnership with The Learning Channel, Home Depot will launch a co-branded direct mail campaign with mail pieces themed to television programming.
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Agencies
Splenda Samples Via Coffeehouses
McNeil Nutritionals woos coffee-drinkers in six cities with on-pack samples of Splenda sweetener. A month-long sampling effort through coffeehouses in
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Agencies
Live from PROMO Expo: Simon to Replay DTour in 2004
ChicagoSimon Brand Ventures will repeat its DTour Live event in 2004, and sponsors Sprite, Delia’s and Claire’s Boutiques may return. The tour is part
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Agencies
McDonald’s Sponsors Tony Hawk Tour
McDonald’s Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign “I’m lovin’ it.” Big Mac gets a presence at Hawk’s 29-city Boom
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Agencies
Sony Sponsors PlayStation 2 Road to Voodoo Tour
Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast
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Agencies
Elite Sampling and Promotions Partners with SpaWish
Elite Sampling and Promotion has entered into an agreement with SpaWish, a spa gift certificate company, to distribute product samples to consumers of
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Agencies
Thomas Kemper Soda Roadshow Hits California
Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October, the
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Agencies
Scholastic Goes National with Dear America Tour
Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to