Experiential
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Agencies
Build-A-Bear At Bat for the Mets
Build-A-Bear Workshop is partnering with the New York Mets for various special events including player appearances, a pre-game clinic, guest sweepstakes and a special teddy bear giveaway at Shea Stadium. As part of the baseball promotion, 12 …
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Agencies
McDonald’s Samples Coke’s C2 at its Restaurants
McDonald’s offered samples of Coca-Cola’s new mid-calorie cola, C2, last weekend in some of its restaurants. Twenty-seven restaurants in Atlanta, New York, Chicago, Los Angeles and Orlando gave away a 12 oz. can of C2 with any purchase. Drive-thru …
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Agencies
Panasonic’s Mobile Tour Showcases High-Tech Products
Panasonic Consumer Electronics Co. has embarked on a national mobile marketing tour, launched last week during the 2004 Indianapolis 500. The program is designed to bring the excitement of Panasonic’s Indy Racing League Super Aguri Fernandez Racing team …
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Agencies
Cat Lovers Go For Gold
While the world’s best athletes will converge upon Athens this summer in search of Olympic glory, feline fanatics from across the United States will be competing to be America’s Top Cat Lover. And instead of trying to run the fastest, jump the farthest …
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Agencies
Dave & Buster’s Embarks on Mobile Tour
Bringing memories of childhood fun to hard working adults this summer, restaurant and entertainment complex operator Dave & Buster’s has embarked on a nationwide mobile marketing tour. The tour began in May and runs throughout the summer as it seeks out …
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Agencies
Food Marketers Sample Low-Carb Promo
Kellogg Co., Kraft Foods, General Mills and Unilever are participating in a low-carb promotion running in 50 Wisconsin supermarkets. The June 2-13 in-store promo showcases low-carb products and uses a carnival-style Carb-o-Wheel to demonstrate the …
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Agencies
Follow the Dollar
Not long ago, dollar stores were the red-headed stepchild of retail, filling shelves with slightly damaged goods, overstocks and closeouts. But the deep-discount
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Agencies
Eyes Have It
If a young college student has trouble remembering the color of his girlfriend’s eyes, never fear. He won’t be sent to the doghouse this time. Vistakono,
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Agencies
Growth In Store
PROMOTION GROUP CENTRAL As any good matchmaker will tell you, you’ve got make sure both the bride and groom are happy walking down the aisle together.
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Agencies
Anti-Smoking Campaigns Kick Off
Truth, the national youth smoking prevention campaign, is preparing to launch its annual summer tour–truth Orange–designed to connect with young people in their own communities and counteract the marketing and manufacturing tactics of the tobacco …