Experiential

• Agencies

  HomeDepot.com Now Selling Ads

  The Home Depot has begun selling ad space on its Web site to key vendors who want to extend their reach beyond Home Depot aisles.

• Agencies

  Sara Lee Chooses Arc as AOR

  Sara Lee has named Arc Worldwide, Chicago, its agency of record for Sara Lee Food & Beverage promotions and co-marketing, after a four-month review. Arc will handle all brands, with work focused on Ball Park, Hillshire Farm, Jimmy Dean and Senseo brands as well as flagship Sara Lee.

• Agencies

  Nicktoons Networks Rolls With Mobile Tour

  Nickelodeon is pounding the pavement this summer with a five-city interactive tour to promote its Nicktoons Network Animation Festival.

• Agencies

  State Farm Backs Idol Tour With Texting Sweeps

  State Farm is activating its sponsorship of this summer’s American Idols Live! Tour with on-site displays and a two-part text-messaging promotion that brings fans closer to their favorite performers.

• Agencies

  New Nestlé Water for Kids Hits the Road

  A new water brand is aimed at kids at a time when sugary drinks are under attack by parents, as well as politicians. Nestlé Waters North America is offering the new Aquapod water under its six regional brands Deer Park, Ice Mountain, Ozarka, Poland Spring, Zephyr Hills and Arrowhead.

• Agencies

  Ben & Jerry’s Pushes Sampling Via Cause Campaign

  Ben & Jerry’s is circling back to its social activism days with a new campaign and tour that urges consumers to shift spending priorities from nuclear weapons to the needs of children.

• Agencies

  ‘Scene’ Tour Launches Back-to-School Season

  An annual mall tour targeting teens kicked off this weekend with sponsors CosmoGIRL!, Mountain Dew, Sprint, AmEx and Tweety Bird.

• Agencies

  The Electric Fan: Get Plugged In with Sampling at Sporting Events

  Sports fans are some of the most passionate and intensely loyal people on the planet—more so, I think, than the ordinary consumer—and definitely a demographic worth targeting.

• Agencies

  Baby Ruth Plays Ball with MLB

  Nestlé USA has signed its Baby Ruth candy brand to sponsor Major League Baseball.

• Agencies

  News Briefs

  THE BALTIMORE AREA CONVENTION AND VISITORS ASSOCIATION: is touring three mid-Atlantic markets to…XM SATELLITE RADIO: has realigned its marketing operations with…CRACKER BARREL: parent company CBRL Group announced the…