Experiential
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Engagement
Unilever Relaunches Axe with Updated Scent and New Packaging
Unilever, the maker of the male grooming brand Axe, is rolling out new packaging and improved fragrances for the brand this month in an effort to keep up interest for its core market.
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Engagement
Fox Hypes up “Night at the Museum” DVD Via Tour
Twentieth Century Fox and Fox Home Entertainment are sparking buzz around the DVD release of “Night at the Museum”, bringing a piece of the film to life.
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Engagement
Carl Buddig Gives Away 15 Million Songs
Lunchmeat marketer Carl Buddig & Co. breaks an on-pack promotion this week that will give away 15 million song downloads.
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Engagement
World Trade Center Taps IPG Shops for Tour
Three sister agencies will work together to bring plans for the WTC Memorial and Museum to cities across the U.S.—and bring in funds to help build the memorial.
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Engagement
Hanes Launches Pop-Up Shop
Hanesbrands Inc. is rolling out a pop-up shop in Los Angeles to promote its ComfortSoft intimate apparel line
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Engagement
Wells Fargo Offers Mortgage Rebates
Wells Fargo has launched a credit card that lets consumers earn rebates on their home mortgage.
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Engagement
Virgin Loyalty Members Now Top 50,000
Virgin Megastores just keeps signing new loyalty members.
The company rolled out its first loyalty program last fall and has signed more than 50,000 members, up from 40,000 in February.
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Acquisition
Got Milk? Now Get the Glass
The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk.
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Engagement
Coors Shifts Focus Toward Multicultural Marketing
Coors Brewing Co. is revamping it marketing strategy to target African-Americans and Hispanics in an effort to boost beer sales.
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Engagement
VW Auction Rides NBA Event
VW is trying to bring new meaning to “auto after-market” with an online auction of two items it produced as part of its NBA All-Star Weekend promotion.