Event Marketing
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Engagement
Coca-Cola’s FIFA World Cup Trophy Tour Travels to 51 Countries for Soccer Fans
Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.
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Engagement
Espolòn Tequila Pop-Up Immerses Consumers in Crystal-Clear Waters of Mexico
Espolòn transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation.
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Engagement
10 Ways to Ensure Influencer Events Impact the Bottom Line
Ten tips for creating a killer influencer event.
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Social
iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
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Demand Gen
CPG Brands Lean Into Quirky Culinary Events to Engage Consumers
Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.
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Engagement
Field Report: How 12 Brands Showed Up for Superfans at San Diego Comic-Con
A look at how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.
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Events
Event Marketer Releases 2022 IT List Event Agency Roundup
A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.
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Events
Forrester Event Trends Report Points to Virtual Formats, Sustainability, Regional Focus
How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.
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Events
How American Express’ Annual Business Class Live Celebrated a Decade of Events for SMBs
The brand’s tenth iteration delivered all the trappings of a traditional B2B show, plus a few secret ingredients.
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Engagement
Six Brand Experiences From San Diego Comic-Con
A photo tour of six can’t-miss activations from San Diego Comic-Con following its three-year hiatus.
