Topic

Engagement

ROI | Metrics
Emotions Matter When it Comes to Engagement: Report

What two emotions engage readers the most online? Nostalgia and schadenfreude, according to new research from online news site Topix. Topix analyzed its top 50 highest grossing stories over the last five years, to see which pieces engaged the most readers over the longest period of time. Four key emotions engaged readers the most: history/nostalgia (30 […]
Demand Gen
Three Key Reasons to Invest in Brand Marketing

Brand recognition and awareness play a huge part in building credibility
with customers and helping the sales team close a deal.
Social
How to Build—or Destroy—B2B Brand Loyalty

If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it’s not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.
Demand Gen
Invest in C-Suite Relationships, Even if You Can’t Measure The ROI

Sales cycles are long, and the ROI of engagement can be hard to measure. Here’s four reasons you need to build relationships with the C-suite.
MarTech
Top Trends in Audio Branding

Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here’s a look at 10 audio trends to watch in 2018.
Acquisition
Hyundai Tackles Social Responsibility in Super Bowl Ad

CMO Dean Evans gives a play-by-play on the strategy, timing and theme around
Hyundai’s release of its 12th Super Bowl spot airing this Sunday.
Digital
Tips for Great Webinars in 2018

Creating better webinars to engage prospects and generate leads is at the top of many marketers list of 2018 resolutions. Are you ready to make it happen?
Agencies
Contact Center Turns Into Revenue Center for SAS

Tracking engagement with prospects has helped SAS turn its customer contact center into a revenue center
Agencies
What Your Customer Lifecycle Should Have in Common with the Four Seasons

Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.
Agencies
What the Federal Government Can Learn from B2B Marketing

To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here’s three strategies for them to consider.