Engagement
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Social
6 Tips for Choosing the Right B2B Influencer
If your brand is in the market for a B2B influencer, you probably can’t afford
a big celebrity. But chances are, you don’t need one anyway. -
Social
Lush UK Closes Social Media Accounts
While many brands are rushing to increase their social
presence, Lush UK is doing just the opposite. -
Events
3 Ways to Break Through the Marketing Clutter
Marketing leaders from Forbes, Lemonade, Unilever and more
share ideas for how to get your brand noticed. -
Social
9 Tips for Optimizing Your LinkedIn Presence
LinkedIn is a valuable resource for B2B marketers. Here’s nine ideas
to help brands and individuals get the most out of the platform. -
Video Marketing
Tech Brands Go Beyond Short Form Video
Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands’ video content.
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Profiles & Campaigns
Festivals Help HP Connect With Gen Z
To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.
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Events
Optimizing the Role of Events in Experiential Marketing
Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.
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Social
Don’t Pass Pinterest By: Why B2B Marketers Need to Think Visual in Social
LinkedIn may be the social channel many B2B marketers feel most comfortable with, but don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.
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Profiles & Campaigns
Influencers Help Xerox Set the Page Free
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
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Demand Gen
Want to Reach B2B High Tech Audiences? Speak Their Language
Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.
