Ecommerce Marketing
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Digital
Creating an Ecommerce Marketing Strategy in Seven Steps
Seven steps to creating realistic campaign objectives for ecommerce marketing.
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Technology
How Retail Marketers Can Use ChatGPT’s Generative AI
How ChatGPT is being applied to product marketing and ecommerce.
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Digital
Five Aspects of a Killer Ecommerce Merchandising Strategy
Tips for creating an engaging online shopping experience.
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Demand Gen
Brands on Fire: Cotopaxi Chief Brand Officer on the Future of Purpose-Driven Marketing
We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.
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Engagement
Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies
We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company’s Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.
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Digital
Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
Challenges faced by retail marketers due to supply chain disruption–plus research about consumer preferences.
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Social
Pinterest Unveils New Ecommerce Tools for Brands
What marketers need to know about Pinterest’s new ecommerce features for brands.
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Digital
Enhancing ROAS With Ecommerce Marketing: Four Pitfalls to Avoid
How eccomerce marketers can measure return on ad spend and avoid common pitfalls.
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Engage & Convert
Ecommerce Strategies: How to Make Your Brand’s Digital Shelf Stand Out Online
If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.
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Acquisition
How Driscoll’s Transitioned to Online Grocery Shopping and Product Marketing
A look at Driscoll’s approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.
