Direct Mail
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Agencies
4 Tips for Integrating Inserts and Social Media
There are many ways businesses can use inserts to add balance and reach to their online marketing programs
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Agencies
Chief Marketer Listline January 23
Chief Marketer and NextMark offer a selection of files new to market, including GunHunter Magazine and Renewable Energy World.
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Agencies
Data Mining Helps Oberweis Dairy Boost Retention
Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently
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Agencies
Why the Postal Service Must Survive
The USPS is a massive enterprise. They will probably lose $9 billion in 2011, and that rate of loss cannot be sustained. Something must be done.
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Agencies
Direct, Digital Spending Will Continue Increase in 2012
Marketers seeking reasons for optimism in 2012 should cast their eyes toward Washington, DC and London
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Agencies
Wheeler Direct Mailing Raises Forty-Five Thousand Dollars in Four Days
The 9,000 piece mailing sent on Dec. 28 netted a 3% response rate, says Steve Kerr, chief development officer.
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Agencies
Chief Marketer Listline January 17
Chief Marketer and NextMark offer a selection of files new to market, including Investopedia eNewsletter and Living the Country Life Magazine.
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Agencies
Catholic Charities Chapter Reworks Mailings
The Catholic Charities Archdiocese of New Orleans is revamping its direct mail strategy to better promote its nearly 50 programs both to donors and prospects.
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Agencies
Customized Mailings Promote PIP/Sir Speedy Franchise Services
Franchise Services Inc. brands Sir Speedy and PIP Printing and Marketing Services are using custom printed direct mail pieces to promote their range of services.
Simply put, says David Robidoux, vice president of marketing services: “We’re using PURLs to sell PURLs.”
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Agencies
Direct. B to B to C in Mix for Tullamore Dew U.S. Effort
The world’s second-largest Irish whisky is Tullamore Dew, and yet comparatively few Americans have heard of it, favoring instead competitors Jameson’s and Bushmills. Importer William Grant & Sons USA is using a mix of retail partner efforts and direct-to-consumer marketing to change that..