Data
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Data & Analytics
Latino Passion Points: Trite or True?
Even if you don’t understand Spanish, you probably won’t have much difficulty picking up on recurring themes in the spots you see on Spanish-language TV.
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Data & Analytics
Hispanic Online Best Practices: In Culture
To most effectively communicate with U.S. Hispanics online, it is critical to connect with them through an emotional thread that all Hispanics, regardless of country of origin, can identify with.
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Data & Analytics
Hispanic Online Best Practices: In-Language
On the surface, the issue of language in the Hispanic online market seems quite simple. Most marketers assume that a “Hispanic” online program equates to a “Spanish” online program. What’s more, they often assume that the way to deliver Spanish content is via translation.
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Data & Analytics
Turning Strategy into Creative for the Hispanic Market
Marketing to U.S. Hispanics isn’t some mysterious process that breaks all the rules taught on college campuses around the world for decades. To market to Hispanics, just start with the basic marketing model
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Data & Analytics
What Makes Millennials Millennials
It would be an understatement to say that as Millennials (those born between 1977 and 1994) come of age, the rest of population is taken aback.
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Data & Analytics
Marking the Spot of Generation X
Generation X has long posed a conundrum to marketers. They’re savvy, oversaturated, and busy people with a cynicism regarding the media. And yet the sociological forces that shape their worldviews are powerful and specific and, with a little creative thinking, can be the basis for marketing and development decisions targeting them.
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Agencies
Lights, Camera, WAAAAH!
It was quite a sight. As John Williams’ theme to “Star Wars” trumpeted through the air, a majestic fleet marched forwarded.
The Imperial Guard? Think even more imposing. Try a battalion of mothers with fully loaded strollers making their way into the Loews Boston Common Theater.
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Data & Analytics
Six Seismic Shifts in Global Teen Culture
Certain experiences transform the outlook of an entire generation. For today’s 13- to 18-year-olds, the events of 9/11 had that effect. Seemingly overnight the world changed from one filled with the optimism and endless possibility of the Internet boom to a dark and anxious place threatened by global war and international terror. These dramatic changes could only logically result in equally important shifts in global teen culture.
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Agencies
HP’s Hot Prospects
THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are