Data

• Agencies

  Moms Value the Web Difference

  Web parenting resource BabyCenter.com has produced research to show how reliant today’s moms are on technology. And to back it up, they released an app

• Agencies

  Screw It, Let’s Ride: Harley-Davidson Retools Its Marketing

  When it comes to iconic American brands, taking over the care and feeding of cycle maker Harley-Davidson probably ranks right below representing the Declaration

• Data & Analytics

  Hiring the Right Contractors for Multilingual Marketing

  While some companies have in-house resources for translation, many look outside for localization resources. Here’s some things to consider before you sign a contract

• Agencies

  Small Changes and Planning Can Make Your Expires Work

  Sure, times are tough, money is tight and uncertainty is the mood of the moment. While a mailer’s first reaction might be to cut, cut, cut, it is also time for some reflection. Are you making the best possible use of your expires?

• Data & Analytics

  Steps to Managing Spanish Language Translation

  In 2007, the Hispanic population had grown to an estimated 44,852,816. Given these numbers, this is an important audience to reach. However, from a language standpoint it’s not as simple as you may think

• Agencies

  Thinking Out Loud: Return to Gender

  WHEN IT COMES TO SPEAKING TO WOMEN, WHO DOES A BETTER JOB? OTHER WOMEN? MEN? OR A COMBINATION OF THE TWO? IN THIS ISSUE, CHIEF MARKETER BEGINS THE FIRST

• Agencies

  Think Outside the Box: Enhance Data to Optimize Response

  Finding good, affordable, responsive lists seems to be getting harder and harder every day

• Agencies

  Four Errors Marketers Make When Measuring Performance

  Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

• Data & Analytics

  Mobilizing Moms With Social Media

  E-Centric recently chatted with Maria Bailey, author of “Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media & Technology” about whether marketers are doing a good job reaching maternal girls online

• Data & Analytics

  What Ethnicity Says About How We Shop

  As the growth of unique ethnic segments continues, its important marketers understand the differences and likenesses of the groups most important to their efforts. With that in mind, Performics teamed up with ROI Research to better understand differences in shopping behavior across ethnicities, and the role of the Internet and search engines in this process.