Data
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Facts & Figures
How to Make GDPR Work for Marketing Teams
The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here’s what marketers need to know to weather the changes.
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What You Need to Improve B2B Conversion Rates
In B2B, lead generation and lead nurturing are vital. But if those activities don’t ultimately result in conversion, well, there’s just no point.
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Agencies
Distinguishing Correlation From Causation in Marketing
Causation and correlation may sound alike but are very different. The distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes
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Agencies
Modern Marketing Health Check: Mastering Martech—4 Things to Consider
To see where you stack up and identify your aspirational next-steps, compare your company to the best practices of industry leaders in these four critical data and technology readiness areas.
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Agencies
4 Reasons to Make Personalized Marketing Analytical
The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.
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Data & Analytics
Maximizing Customer Retention: A Data Fitness Test
Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable […]
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Agencies
Rome Wasn’t Built in a Day, and Neither Are Great Brands
A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.
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Data & Analytics
Why You Need to Be Thinking About Second-Party Data
Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.
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Data & Analytics
Getting Through the Data to the Insights: 4 Tips
The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here’s 4 tips to efficiently gain insights from data.
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Data & Analytics
Building a Strong Marketing Data Strategy
Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?
