Data Archives - Page 3 of 59

Data Privacy Concerns on Rise: Report

Over half of U.S. consumers—67 percent—are ready for stricter data privacy
regulations such as GDPR, according to a new survey.

Facts & Figures

Brands Aren’t Meeting Customer Experience Expectations: Survey

Nearly half of consumers say brands aren’t meeting
expectations when it comes to customer experience.

Data & Analytics

What’s More Important in Marketing—Art or Science?

Here are four things that could improve if marketing approached things from a science-first perspective.

Data & Analytics

Ready or Not: California Consumer Privacy Act is an Impetus for Change

The California Consumer Privacy Act is now the toughest data privacy law in the country. Here’s what it means to marketers around the U.S.

Data & Analytics

When Personalization Backfires— And What to Do About It

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here’s four steps to getting it “just right.”

Data & Analytics

Dropbox Draws Academic Ire Over Data Sharing for Study

Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.

Agencies

5 Strategies for Better B2B Ecommerce

Today’s B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

Digital

3 Key Differences Between Affiliate and Referral Marketing

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.