Data
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Agencies
Tips to Win and Retain Customers in a Digital World
Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.
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Agencies
Geo-fencing for Event Marketers
With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.
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Data & Analytics
The Importance of the Hub-and-Spoke Model for B2B Social Media
B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.
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Agencies
New Mobile Website Helps Deb Shops Improve Search Experience
A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.
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Agencies
Engaging Audiences With Customer Experience Apps
A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.
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Data & Analytics
Online Content Strategy: Open Up the Conversation
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
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Agencies
Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement
With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.
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Agencies
B2B Marketing Becomes More Content Driven
Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.
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Agencies
Making the Most of Holiday Data Year Round
Marketers often don’t act on holiday data, thinking it is only gift-giving related and not indicative of their customers’ true behavior. That is a mistake.
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Acquisition
Q&A: Content Marketing Requires Coordination Between Marketing and Sales
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.
