Data Archives - Page 21 of 59

CVS, Office Max, Toys R’ Us Top List of Best Mobile Sites

The Search Agency has released a list of Fortune’s Top 100 brands mobile sites, ranked by a number of criteria.

B2B Marketers Unsatisfied With Conversion Rates: CMO Council

Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.

Agencies

Solving the Big Data Challenge

When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

Agencies

Chief Marketer Asks…What Are Your 2014 Goals?

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

Agencies

Socializing Data – The Marketing Game Changer

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

Data & Analytics

What Justin Timberlake Can Teach B2B Marketers

B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.

Agencies

The Five “Big Lies” CMOs are Told About Mobile

Here are five “big lies” that have hindered the mobile progress of brands worldwide.

Agencies

Four Tips for Dealing with Tricky Customer Decisions

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

Agencies

Using Data to Give Experiences and Engagement Context

To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.

Agencies

Facebook Flies Solo With Mobile Ad Retargeting

Facebook is expanding its retargeting technology to mobile devices, and this time it’s doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.