Data
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Agencies
At Events, the Trend is Mobile: 5 Tips
How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:
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Agencies
Website Experience Important to Consumers: Survey
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
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Acquisition
Treating B2B Social Like an Online Trade Show
Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.
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Data & Analytics
B2B Marketing Trends in 2014
Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.
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Agencies
Creating a Meaningful Mobile Email Strategy
Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.
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Agencies
RFM Versus RPI—Relationship, Persona and Intent
It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.
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Agencies
Q&A: The Power of Money & Color: Symbols in Marketing
Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.
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Agencies
Why Campaign Testing Is Still Essential
The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.
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Agencies
Google+ Local Optimization: What You Should Know
Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here’s why.
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Agencies
BC Study Shows Impact of Touchscreen on Shopping Behavior
A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.
