Data
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Agencies
Optimizing Mobile Marketing Apps With Analytics
Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.
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Agencies
The ‘Principle of One’ in Branding
Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.
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Agencies
Making Mobile Part of Your Lead Gen Strategy
The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.
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Agencies
Six Mobile Messaging Types and How to Use Them
CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.
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Agencies
Top 10 Predictions for Customer Communications Management
Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.
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Agencies
Three Key Steps for Analyzing Social Media Sentiment
Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.
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Agencies
iBeacons, Apple’s Passbook and Customer Engagement
The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.
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Agencies
Developing Sophisticated Lead Scoring
The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.
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Data & Analytics
Content Sharing Impacts Vendor Selection: Study
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
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Agencies
Activities, Stats, Trends in Digital Marketing?—Infographic
This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.
