Data
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Agencies
Automation Helps Helix Generate Education Leads
Marketing automation is helping secondary education marketing services provider Helix Education generate leads for colleges and universities.
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Agencies
Bangle Blend: How Alex and Ani Connect Across Multiple Platforms
An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.
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Data & Analytics
Stop Waiting for the Next Big Thing
As B2B marketers, maybe it’s time to take a look back at the value our solutions are already bringing to the markets we serve—rather than waiting for the development team to provide the next solution.
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Agencies
Brands Create Engagement With Mobile & Social
Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.
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Agencies
Marketers Need to Improve Mobile Infrastructure: Report
The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.
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Agencies
Facebook Emphasizes Local in Taking Graph Search Mobile
CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.
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Agencies
RPI vs. RFM: Targeting Unique Ecommerce Behavior
Looking at buyers’ relationship, persona and intent can help improve targeting. Here’s an ecommerce example.
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Agencies
CM Asks….What’s Your Favorite App?
We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.
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Agencies
Geotagging Helps Genghis Grill Engage Diners Via Instagram
Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.
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Data & Analytics
EMC Creates Centralized Global Database
When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.
