Data
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Agencies
5 Tips to Execute Better Global Marketing Campaigns
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.
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Agencies
The Best Ways to Track Leads
Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.
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Agencies
How Marketing Technology Can Stop Consumer Disconnect
Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.
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Agencies
Global Brands and Local Lead Gen Challenges
Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.
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Data & Analytics
5 Tips To Make B2B Brand Connect with Customers
Failing to align the company’s corporate culture with B2B branding initiatives can derail a brand.
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Agencies
IOS 8 Offers New Ways to Interact With App Users
Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.
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Data & Analytics
The Rubber Band Theory of Better Marketing Behavior
Every day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why?
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Acquisition
5 Ways To Determine if Your Lead Gen Budget Stacks Up
Is your lead gen budget big enough—or competitive enough? The answer may surprise you.
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Acquisition
The Value of Testing in Online Prospecting
Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.
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Data & Analytics
FTC Calls for Restrictions on Consumer Data Collection
The FTC looked at data collected from nine brokers. One of its recommendations is to give consumers access to the data and the inferences based on the data.
