Content Strategy

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  Data Driven ROI

  AB InBev Leans Into Content Creation Across its Portfolio of Global Brands

  AB InBev’s new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.

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  Acquisition

  Report: Marketers Face Challenges With Measuring Engagement and ROI of Content

  According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.

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  Acquisition

  How to Effectively Use Marketing Content in the Mid-Funnel

  Tips for creating mid-funnel marketing content that drives conversions.