Content Marketing Archives - Page 5 of 40

Inside Randstad’s User-Generated Video Plan

User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC.

Profiles & Campaigns

Nasdaq Creates a Content “Dream Factory”

Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.

Technology

Mapping Content to All Points in the Customer Journey

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Digital

13 Tips for Creating More Useful B2B Content

There’s a ton of B2B content online. How can you make your brand stand out? Here’s 13 ideas for creating more useful content marketing assets.

Digital

Tips for Great Webinars in 2018

Creating better webinars to engage prospects and generate leads is at the top of many marketers list of 2018 resolutions. Are you ready to make it happen?

Agencies

B2B Content Marketing Success Improves: Survey

Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.

Agencies

10 Tips for Creating B2B Copy that Connects

Do your words really capture prospects’ attention? a
At B2B Connect to Convert this week, Nancy Harhut shared a
key ideas for better B2B copy writing in a content master class.

Agencies

Ways to Optimize Content Marketing for Ecommerce

As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.

Agencies

Marketing Automation Helps Prezi Improve Content Marketing

Marketing automation is helping Prezi serve up relevant content to B2B prospects for its visual storytelling software.

Agencies

Q&A: Bridging the Sales and Marketing Divide

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.