College Football Marketing

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  Profiles & Campaigns

  How 10 Sports Sponsorships Tapped Into the College Football Tailgate Scene

  How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.

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  Video Marketing

  Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign

  We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.