Cause Marketing Archives - Chief Marketer

Visible Connects Generations of Pride in 1970s-Themed Game Show ‘No Straight Answers’

We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market.

Social

PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’ Black-Owned Businesses

A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.

Acquisition

Brands on Fire: TD Bank CMO on Sponsorship, Supporting Local Communities and CTV

We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.

Demand Gen

Light + Fit Launches ‘The Comeback’ Program to Support Women Reentering the Workforce

We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.

Old Spice Brand VP Discusses ‘Men Have Skin Too’ Series, Experiences and Cause Marketing

We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.

Demand Gen

Canon’s Coral Reef Project Taps Gen Z Creators to Spread a Message of Sustainability

We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.

Data & Analytics

Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Acquisition

Cause Marketing in the Time of COVID-19

A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.

Acquisition

Michelob ULTRA Becomes Beer Sponsor of Thanksgiving Turkey Trotters

Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.

Data & Analytics

Yes, Brands: Your Position on Social Issues Matters to Consumers

Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world.